LMFAO- Party Rock Anthem
This music video starts with a horror film style opening as it starts with two guys waking up from comas and then going outside into a deserted city, then they find out that the music is the disease and have to play along with the dancing. The whole song is based around dancing in this video and that is what they were trying to use to make it different to other songs. It is aimed at men and women between the age of 16-25 which would be LMFAO's target audience.
The genre is hip hop/dance which is normally aimed at a younger audience. The lyrics suggest that everyone should be dancing and having a good time and this relates to teenagers who always just want to be partying. The artists name signifies and specific phrase in slang for teenagers LMFAO stands for 'Laugh My F***ing Ass Off' so it strongly relates to teenagers who use the phrase.
The artists have a very specific look of crazy colours and styles which appeal to the audience as its a new look for them. Also the artists dance throughout the video which make people want to dance too, to be like the artists. The style and dance made the song very popular.
There are a big variety of shots used in the music video such as the extreme close up the headphones in his hand to display the make of the headphones. Also in a part of the song where the music becomes very quick paced the camera cuts extremely quick causing a flickering of cuts which is unusual, however, it is very effective in this music video.
I believe that it is a good music video as the story go's with the songs lyrics and the dancing was a good idea as people would want to learn the dance so they may listen to it just to learn the dance so it targets a bigger audience, it is a different style music video to others that I have seen which makes it very unique.
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