Magazine Advert Designs

Below is all of our Magazine Advert ideas that we carried out in order to see which design would be most suitable.

Audience Feedback Results

Questions

1. What is rock - how accurate is our video. Please explain your answer.

2. What impressions do you have of our artists?

3. What parts of the video are particularly effective?

4.Any criticism?

Answers

1. pretty accurate - band, loud music

2. emo rock?

3. the black+white snippets intervened in between

4. bit boring - too much of the same thing happening - spice it up a bit - music needs to be a bit louder (singing)

1. similar to other rock music videos

2.

3. showing the band playing

4.

1. many rock videos involve a band playing their instruments pretty wildly

2. they seem pretty funny. good for the video

3.

4. no real storyline

1. very well done, black and white shots=good and the positions of the sheets

2. fun, friendly, playful?

3. the lighting

4. no actually the musicians looked too shiny

1.a bit but not much - guitar+drums are accurate

2.

3.the black and white shots

4.

1.

2. they are talented and enjoy performing

3.the bits shown of them getting ready

4.none

1.

2.

3. very professional

4.

1.the band being filmed is accurate. very clear filming/professional

2.they look like they're having fun backstage

3. i like the backstage videos

4. more shots could have been used that weren't just of the band playing

1.video very clearly shows a rock band

2.

3. monochrome shots to add emphasis

4.inaudible vocals

1.very-see the instruments, no complex story

2.good

3.different lighting effects

4.no

1.yes its very very accurate - black and white adds effectiveness

2.they are quite skilled, play the guitar well

3.the use of black and white and also the clips shown

4.

1.yes, classic rock style

2.that hes good at guitar

3.the B+W bits

4.bit boring, too samey and repetitive

1.it is accurate description - bordering on heavy rock

2.fun, know each other well - good relationship

3.the relationship between the group

4.cannot really hear the vocals

1.fairly standard "film of the band" rock video so its very accurate

2.stereotypical, comic rock n roll, they seem happy enough

3.black and white sections, close up on instruments

4.there were a couple of odd zoom/fade/wipe transitions which felt our of place

1.quite accurate, hes the feel of a rock video

2.

3.the darker lighting feels black+white

4.the backstage parts are not particularly effective

1.accurate, but could have had a few more different scenes - less of the band

2.

3.when there's shots not showing the band playing

4.no apart from what mentioned

1.very rocky

2.good

3.band playing

4.sound-guitar too loud

1.very accurate and authentic

2.they're all know one another really well

3.authenticity, change from band singing to behind the scenes type footage 

4.no criticisms, however could add more

1.it is rock its not too heavy so its enjoyable+approachable to anyone

2.fit the style of rock very well

3.the black+white bits, the changing scene to retain interest - the make up bit

4.no

1.

2.

3.contrast of camera shots

4.could have focused on the whole band, instead of individuals - although individual shots are good

1.very accurate. it was like a rock video

2.they're having fun

3.the black+white

4.no

1.video reflects song -band shown

2.typical rock artists

3.black+white sections

4.couldn't hear the words of the song

1.very good lighting/shots etc it looks very professional

2.they're very professional 

3.the behind the scenes shots

4.

1.quite accurate

2.they were alright

3.not being able to hear their singing

4. no

1.very, lots of guitar and drums, the artists get the part

2.fun, people that enjoy every day

3.the black+white bits:great effects+camera shots

4.singer looks a bit weird

1.accurate - seemed like they were on tour

2.typical+genuine people

3.real life sections/black+white scenes

4.some of the shots are not very complex

1.quite

2.

3.having clips of the artists being natural/themselves

4.couldn't hear the singers, great video music fits playing - enjoyable

1.could have the video a bit more in a rock style

2.

3.

4.bit more rock

1.fits in with the genre

2.very funny

3.like the black+white "behind the scenes" parts where we see the band not performing - breaks the scary band stereotype

4.

1.

2.relaxed musicians

3.black+white effect, zooms on instruments

4.

1.good, nice set work

2.good

3.close ups on lead singer

4.can't hear singer

1.very accurate - the band in a black studio

2.fun, easygoing

3.black+white crossed with colour shots, ending shots

4.no

1.comes across as rock video

2.they're a bit childish and enjoy a laugh

3.black+white effect seems like a flashback

4.

1.like a professional music video

2.quite fun, lighthearted

3.the black+white messing about shots

4.no

1.the black+white shots are good

2.serious musicians, look dedicated

3.the bits where they are messing around are very effective

4.none other than sound problem is assembly

1.quite

2.

3.like the bits where they were just talking with themselves in the background

4.

1.accurate as it has the video has the band playing live with cutbacks behind the scene in black+white

2.lads on tour

3.the behind the scenes parts

4.the vocals are muffled by the instruments

1.

2.

3.black+white parts

4.

Audience Feedback On Our Music Video

Questions
1. What is rock - how accurate is our video. Please explain your answer.
2. What impressions do you have of our artists?
3. What parts of the video are particularly effective?
4.Any criticism?

Answers

1. pretty accurate - band, loud music
2. emo rock?
3. the black+white snippets intervened in between
4. bit boring - too much of the same thing happening - spice it up a bit - music needs to be a bit louder (singing)

1. similar to other rock music videos
2.
3. showing the band playing
4.

1. many rock videos involve a band playing their instruments pretty wildly
2. they seem pretty funny. good for the video
3.
4. no real storyline

1. very well done, black and white shots=good and the positions of the sheets
2. fun, friendly, playful?
3. the lighting
4. no actually the musicians looked too shiny

1.a bit but not much - guitar+drums are accurate
2.
3.the black and white shots
4.

1.
2. they are talented and enjoy performing
3.the bits shown of them getting ready
4.none

1.
2.
3. very professional
4.

1.the band being filmed is accurate. very clear filming/professional
2.they look like they're having fun backstage
3. i like the backstage videos
4. more shots could have been used that weren't just of the band playing

1.video very clearly shows a rock band
2.
3. monochrome shots to add emphasis
4.inaudible vocals

1.very-see the instruments, no complex story
2.good
3.different lighting effects
4.no

1.yes its very very accurate - black and white adds effectiveness
2.they are quite skilled, play the guitar well
3.the use of black and white and also the clips shown
4.

1.yes, classic rock style
2.that hes good at guitar
3.the B+W bits
4.bit boring, too samey and repetitive

1.it is accurate description - bordering on heavy rock
2.fun, know each other well - good relationship
3.the relationship between the group
4.cannot really hear the vocals

1.fairly standard "film of the band" rock video so its very accurate
2.stereotypical, comic rock n roll, they seem happy enough
3.black and white sections, close up on instruments
4.there were a couple of odd zoom/fade/wipe transitions which felt our of place

1.quite accurate, hes the feel of a rock video
2.
3.the darker lighting feels black+white
4.the backstage parts are not particularly effective

1.accurate, but could have had a few more different scenes - less of the band
2.
3.when there's shots not showing the band playing
4.no apart from what mentioned

1.very rocky
2.good
3.band playing
4.sound-guitar too loud

1.very accurate and authentic
2.they're all know one another really well
3.authenticity, change from band singing to behind the scenes type footage
4.no criticisms, however could add more

1.it is rock its not too heavy so its enjoyable+approachable to anyone
2.fit the style of rock very well
3.the black+white bits, the changing scene to retain interest - the make up bit
4.no

1.
2.
3.contrast of camera shots
4.could have focused on the whole band, instead of individuals - although individual shots are good

1.very accurate. it was like a rock video
2.they're having fun
3.the black+white
4.no

1.video reflects song -band shown
2.typical rock artists
3.black+white sections
4.couldn't hear the words of the song

1.very good lighting/shots etc it looks very professional
2.they're very professional
3.the behind the scenes shots
4.

1.quite accurate
2.they were alright
3.not being able to hear their singing
4. no

1.very, lots of guitar and drums, the artists get the part
2.fun, people that enjoy every day
3.the black+white bits:great effects+camera shots
4.singer looks a bit weird

1.accurate - seemed like they were on tour
2.typical+genuine people
3.real life sections/black+white scenes
4.some of the shots are not very complex

1.quite
2.
3.having clips of the artists being natural/themselves
4.couldn't hear the singers, great video music fits playing - enjoyable

1.could have the video a bit more in a rock style
2.
3.
4.bit more rock

1.fits in with the genre
2.very funny
3.like the black+white "behind the scenes" parts where we see the band not performing - breaks the scary band stereotype
4.

1.
2.relaxed musicians
3.black+white effect, zooms on instruments
4.

1.good, nice set work
2.good
3.close ups on lead singer
4.can't hear singer

1.very accurate - the band in a black studio
2.fun, easygoing
3.black+white crossed with colour shots, ending shots
4.no

1.comes across as rock video
2.they're a bit childish and enjoy a laugh
3.black+white effect seems like a flashback
4.

1.like a professional music video
2.quite fun, lighthearted
3.the black+white messing about shots
4.no

1.the black+white shots are good
2.serious musicians, look dedicated
3.the bits where they are messing around are very effective
4.none other than sound problem is assembly

1.quite
2.
3.like the bits where they were just talking with themselves in the background
4.

1.accurate as it has the video has the band playing live with cutbacks behind the scene in black+white
2.lads on tour
3.the behind the scenes parts
4.the vocals are muffled by the instruments

1.
2.
3.black+white parts
4.

Digipack CD Artwork Research

Here are a few of CD artworks that I have looked into in preparation for the designing and creation of our own Rock Digipack for Raided By Waves.

We believe this research to be extremely important as again it provides us with the knowledge of what a typical rock CD looks like and what artworks are commonly used. This will be vital when it comes to planning and creating our own CD artwork for our Digipack.

Advertisement Research

Each of the music advertisements below are examples of what we plan to create as a group for our own band. The Jessie J and Wretch 32 adverts are typical modern day pop/rap adverts, you can tell this by the fact that the camera is focusing on the artist and their appearance. These examples are very useful to look at as it gives us an idea of what we need to include in our own adverts such as logos, websites, album name, track name, dates as well as having the artist name in a big bold clear font. The older advertisements focus mostly on the name of the band rather than the appearance such as the Vaccines having a cat and a pair of glasses on their advert as they are well known. Nickelback and The Red Hot Chili Peppers are advertised as if they are very well known, they have dates and large font explaining how good the band is and that tickets to see them play are available at a good price. Another piece of information that is displayed on the examples is the people who are going to be featured at the concert on within a song by the artist.

Digipack Examples of Similar Ideas

Below display examples of past album covers and photos that are similar to the type of photos or positions we are planning to use for our digipack.

 

Font Research

After researching the concept for our Digipack CD artwork I felt it was just as important to start thinking about the types of fonts that would should use. Most Rock Digipacks feature bold texts that gain the audiences attention and this is something we need to consider when planning our Digipack. We also want our font to look appealing to audiences as well as representing some of the key conventions within the Rock genre. We went onto www.dafont.com and came up with a list of fonts that we could potentially use. As a group we decided to chose the a named 'Plane-crash' which is the font at the bottom of the potential fonts, we decided to use this font as we believed it represented the rock genre the most due to the scratching effect as well as it being big, bold and clear.

Digipack Research

We have planned to meet up with the band on the 30th Nov to take the photos for our digi-pack, including the front and back covers and the inlay. We decided that we would like to take photos displaying the entire band and the girl. We have been discussing ideas and we have decided we have a few options of what we could do, one idea is to have the girl topless facing the band and take the photo from behind the girl to create sex appeal as we aren't actually showing anything. However, the having the girl in that position teases the audience and it also gives the stereotypical impression of rock band as it implies that they are getting girls to do whatever they want for them. Another idea that we have discussed is to have the band stood on a long stretch of road and their bodies would create a shadow on the road, with the idea of their bodies casting the logo of the band in shadow form. The pictures below display our perfect scenery that we would need to use to create our digipack aswell as an example of what we plan to do with our shadow of the band however with our bands logo.

Meeting With MTV

Here is our planned route of travel during our filming day.

Address: 17-29 Hawley Crescent, London, Greater London NW1 8TT

Train Travel:

Overground train service from Bishops Stortford to London Liverpool Street (estimated around 40 minutes)

Circle line underground train service from London Liverpool Street (estimated around 3 minutes)

Northern line underground train service from Moorgate to Camden Town (estimated around 7-9 minutes)

Here are some images of the routes paths we will be taking:

It is important to know how we are going to get to MTV as to ensure we are not late and do not disrupt our schedule or shorten our filming process.

After contacting Phil Goulden (my cousin) through Facebook we were able to set up a meeting with him and MTV to pitch our music video proposal to them. We hoped that we could potentially use their studio as our location and their equipment to film our video. Here is a copy of our proposal:

We travelled down to London Liverpool Street on the train and then made our way to Camden Town station via the tube arriving around 1:30pm with our meeting at 2. We then had a small tour and were shown the studio where we were able to take some photo's for planning purposes. I also took my iPad with me as I had a copy of all our notes and questions to ask. This was also useful when writing down information given to us by MTV themselves. 

 

Our meeting was a successful, as a result we gained permission to use MTV's studio in Camden. We will be filming on October 23rd and have also been given permission to set up the day before. We plan to contact the band to let them know the situation and plan accordingly. Due to this opportunity we believe it will give us a greater chance of creating a more professional video.

Different Genred Artists

Pop-Rihanna-California King Bed









Rock-Nickleback-How You Remind Me


Jay Z and Kanye West- Rap-Ni**as In Paris

Meeting 2

Today we once again met up with the band, Raided By Waves with the addition of Lucy just to go over the finalised details and plans for the set up day and the filming day at MTV next week. We were able to discuss shot lists and finalised concept for the video, confirm costume and arrange travel. As a group we felt this short meeting was extremely useful as it now means that everyone is aware of what is going to be taking place when it comes to filming, James has also be able to contact a make-up artist who will be helping out on the day of filming. This is useful as it betters our chances of creating an even more professional video.

Meeting 1

Today wet up with James and Charlie from Raided By Waves to talk to them and in form them of our current ideas relating to the music video for Secret. This was also a good opportunity to introduce each other to one another so that when it comes to filming we aren't complete strangers and will be able to work effectively together as a result. As a group we feel the meeting went well and and we look forward to continuing our research and planning for the video and will arrange to meet up with the band again once our decisions for the video have been finalised.

Artists Permission Update

After we decided to change our chosen Genre from Dubstep to Rock changing Artist from Modestep to Raided By Waves we had to ask permission from the band to use both their song and whether they could perform in our video. Harry from our group contacted the lead singer of the band James on Facebook and pitched our ideas to him, James replied saying that the band were very interested the band would be very interested In performing for us. Below show permission from the leader of the band Janmes on our facebook conversation. James was interested in performing a song called 'Every Second', however, after mentioning our need for narrative we all desided that 'Secret Sin' would be the best choice due to the meaning behind the song as it would be possible to create a narrative for it. After we explained our reasons the band were happy to perform 'Secret Sin'.  

Storyboard

Below is our story board for our music video:

Risk Assessment

Below is a risk assessment for the filming of our Music Video.

Location - Travelling through London to MTV

Risk - Could get lost or get attacked, hit when crossing roads

What we can do- Always have someone on standby with a mobile phone in case of emergency and ensure we take a map with us so incase we get lost. Be aware of traffic when crossing roads.

Location - MTV Studios

Risk - Fire

What we can do- Make sure that we know where all the fire exits are and are briefed about the companies fire drill policy. Always have someone on standby with a mobile phone in case of emergency.

Location - MTV Studios

Risk - Tripping over something, or falling over.

What we can do- Remove anything within the studio that might cause a trip hazard such as lose cable. Always have someone on standby with a mobile phone in case of emergency.

Location - MTV Studios

Risk - Possible electrocution from equipment

What we can do to reduce the risk - Make sure all equipment as being fully tested and is in full working order. Always have someone on standby with a mobile phone in case of emergency.

Filming schedule

The scheduled filming day for our music video is October 23rd which was agreed during our meeting with MTV last month. We are being given several hours to film in the hope that we can get all we need in one day. As a group we drew up a small plan of what we plan to do with our time to make sure we waste as little time as possible.

12:00 - Arrive at MTV studios with band

12:15 - Sort out costume and make up, make sure cameras are working and lighting is all sorted

1:00 - Start filming

2:30 - Break

3:00 - Continue filming

4:30 - Break

5:00 - Finish up filming

5:20 - Pack up equipment

6:00 - Leave 

This plan will be useful when trying to keep good time management on the day as it could get very busy. This will help us to remain professional and give us the best chance of capturing all the footage we need and have planned to capture.

Storyboard Drawn Up

Below displays a drawn up storyboard of what we plan to film at MTV. We drew up all of the shots we want to include within the video and organised them in order of how we want them to appear within the video. As a group we believe that this was a vital part of planning for our video. 

This plan will help us with the concept of the video and the planning of certain shots. Overall I believe this will help us to create a more professional video as we could easily display what we need and when we need it.