Advertisement Research

Each of the music advertisements below are examples of what we plan to create as a group for our own band. The Jessie J and Wretch 32 adverts are typical modern day pop/rap adverts, you can tell this by the fact that the camera is focusing on the artist and their appearance. These examples are very useful to look at as it gives us an idea of what we need to include in our own adverts such as logos, websites, album name, track name, dates as well as having the artist name in a big bold clear font. The older advertisements focus mostly on the name of the band rather than the appearance such as the Vaccines having a cat and a pair of glasses on their advert as they are well known. Nickelback and The Red Hot Chili Peppers are advertised as if they are very well known, they have dates and large font explaining how good the band is and that tickets to see them play are available at a good price. Another piece of information that is displayed on the examples is the people who are going to be featured at the concert on within a song by the artist.