Audience Feedback Results

Questions

1. What is rock - how accurate is our video. Please explain your answer.

2. What impressions do you have of our artists?

3. What parts of the video are particularly effective?

4.Any criticism?

Answers

1. pretty accurate - band, loud music

2. emo rock?

3. the black+white snippets intervened in between

4. bit boring - too much of the same thing happening - spice it up a bit - music needs to be a bit louder (singing)

1. similar to other rock music videos

2.

3. showing the band playing

4.

1. many rock videos involve a band playing their instruments pretty wildly

2. they seem pretty funny. good for the video

3.

4. no real storyline

1. very well done, black and white shots=good and the positions of the sheets

2. fun, friendly, playful?

3. the lighting

4. no actually the musicians looked too shiny

1.a bit but not much - guitar+drums are accurate

2.

3.the black and white shots

4.

1.

2. they are talented and enjoy performing

3.the bits shown of them getting ready

4.none

1.

2.

3. very professional

4.

1.the band being filmed is accurate. very clear filming/professional

2.they look like they're having fun backstage

3. i like the backstage videos

4. more shots could have been used that weren't just of the band playing

1.video very clearly shows a rock band

2.

3. monochrome shots to add emphasis

4.inaudible vocals

1.very-see the instruments, no complex story

2.good

3.different lighting effects

4.no

1.yes its very very accurate - black and white adds effectiveness

2.they are quite skilled, play the guitar well

3.the use of black and white and also the clips shown

4.

1.yes, classic rock style

2.that hes good at guitar

3.the B+W bits

4.bit boring, too samey and repetitive

1.it is accurate description - bordering on heavy rock

2.fun, know each other well - good relationship

3.the relationship between the group

4.cannot really hear the vocals

1.fairly standard "film of the band" rock video so its very accurate

2.stereotypical, comic rock n roll, they seem happy enough

3.black and white sections, close up on instruments

4.there were a couple of odd zoom/fade/wipe transitions which felt our of place

1.quite accurate, hes the feel of a rock video

2.

3.the darker lighting feels black+white

4.the backstage parts are not particularly effective

1.accurate, but could have had a few more different scenes - less of the band

2.

3.when there's shots not showing the band playing

4.no apart from what mentioned

1.very rocky

2.good

3.band playing

4.sound-guitar too loud

1.very accurate and authentic

2.they're all know one another really well

3.authenticity, change from band singing to behind the scenes type footage 

4.no criticisms, however could add more

1.it is rock its not too heavy so its enjoyable+approachable to anyone

2.fit the style of rock very well

3.the black+white bits, the changing scene to retain interest - the make up bit

4.no

1.

2.

3.contrast of camera shots

4.could have focused on the whole band, instead of individuals - although individual shots are good

1.very accurate. it was like a rock video

2.they're having fun

3.the black+white

4.no

1.video reflects song -band shown

2.typical rock artists

3.black+white sections

4.couldn't hear the words of the song

1.very good lighting/shots etc it looks very professional

2.they're very professional 

3.the behind the scenes shots

4.

1.quite accurate

2.they were alright

3.not being able to hear their singing

4. no

1.very, lots of guitar and drums, the artists get the part

2.fun, people that enjoy every day

3.the black+white bits:great effects+camera shots

4.singer looks a bit weird

1.accurate - seemed like they were on tour

2.typical+genuine people

3.real life sections/black+white scenes

4.some of the shots are not very complex

1.quite

2.

3.having clips of the artists being natural/themselves

4.couldn't hear the singers, great video music fits playing - enjoyable

1.could have the video a bit more in a rock style

2.

3.

4.bit more rock

1.fits in with the genre

2.very funny

3.like the black+white "behind the scenes" parts where we see the band not performing - breaks the scary band stereotype

4.

1.

2.relaxed musicians

3.black+white effect, zooms on instruments

4.

1.good, nice set work

2.good

3.close ups on lead singer

4.can't hear singer

1.very accurate - the band in a black studio

2.fun, easygoing

3.black+white crossed with colour shots, ending shots

4.no

1.comes across as rock video

2.they're a bit childish and enjoy a laugh

3.black+white effect seems like a flashback

4.

1.like a professional music video

2.quite fun, lighthearted

3.the black+white messing about shots

4.no

1.the black+white shots are good

2.serious musicians, look dedicated

3.the bits where they are messing around are very effective

4.none other than sound problem is assembly

1.quite

2.

3.like the bits where they were just talking with themselves in the background

4.

1.accurate as it has the video has the band playing live with cutbacks behind the scene in black+white

2.lads on tour

3.the behind the scenes parts

4.the vocals are muffled by the instruments

1.

2.

3.black+white parts

4.

Audience Feedback On Our Music Video

Questions
1. What is rock - how accurate is our video. Please explain your answer.
2. What impressions do you have of our artists?
3. What parts of the video are particularly effective?
4.Any criticism?

Answers

1. pretty accurate - band, loud music
2. emo rock?
3. the black+white snippets intervened in between
4. bit boring - too much of the same thing happening - spice it up a bit - music needs to be a bit louder (singing)

1. similar to other rock music videos
2.
3. showing the band playing
4.

1. many rock videos involve a band playing their instruments pretty wildly
2. they seem pretty funny. good for the video
3.
4. no real storyline

1. very well done, black and white shots=good and the positions of the sheets
2. fun, friendly, playful?
3. the lighting
4. no actually the musicians looked too shiny

1.a bit but not much - guitar+drums are accurate
2.
3.the black and white shots
4.

1.
2. they are talented and enjoy performing
3.the bits shown of them getting ready
4.none

1.
2.
3. very professional
4.

1.the band being filmed is accurate. very clear filming/professional
2.they look like they're having fun backstage
3. i like the backstage videos
4. more shots could have been used that weren't just of the band playing

1.video very clearly shows a rock band
2.
3. monochrome shots to add emphasis
4.inaudible vocals

1.very-see the instruments, no complex story
2.good
3.different lighting effects
4.no

1.yes its very very accurate - black and white adds effectiveness
2.they are quite skilled, play the guitar well
3.the use of black and white and also the clips shown
4.

1.yes, classic rock style
2.that hes good at guitar
3.the B+W bits
4.bit boring, too samey and repetitive

1.it is accurate description - bordering on heavy rock
2.fun, know each other well - good relationship
3.the relationship between the group
4.cannot really hear the vocals

1.fairly standard "film of the band" rock video so its very accurate
2.stereotypical, comic rock n roll, they seem happy enough
3.black and white sections, close up on instruments
4.there were a couple of odd zoom/fade/wipe transitions which felt our of place

1.quite accurate, hes the feel of a rock video
2.
3.the darker lighting feels black+white
4.the backstage parts are not particularly effective

1.accurate, but could have had a few more different scenes - less of the band
2.
3.when there's shots not showing the band playing
4.no apart from what mentioned

1.very rocky
2.good
3.band playing
4.sound-guitar too loud

1.very accurate and authentic
2.they're all know one another really well
3.authenticity, change from band singing to behind the scenes type footage
4.no criticisms, however could add more

1.it is rock its not too heavy so its enjoyable+approachable to anyone
2.fit the style of rock very well
3.the black+white bits, the changing scene to retain interest - the make up bit
4.no

1.
2.
3.contrast of camera shots
4.could have focused on the whole band, instead of individuals - although individual shots are good

1.very accurate. it was like a rock video
2.they're having fun
3.the black+white
4.no

1.video reflects song -band shown
2.typical rock artists
3.black+white sections
4.couldn't hear the words of the song

1.very good lighting/shots etc it looks very professional
2.they're very professional
3.the behind the scenes shots
4.

1.quite accurate
2.they were alright
3.not being able to hear their singing
4. no

1.very, lots of guitar and drums, the artists get the part
2.fun, people that enjoy every day
3.the black+white bits:great effects+camera shots
4.singer looks a bit weird

1.accurate - seemed like they were on tour
2.typical+genuine people
3.real life sections/black+white scenes
4.some of the shots are not very complex

1.quite
2.
3.having clips of the artists being natural/themselves
4.couldn't hear the singers, great video music fits playing - enjoyable

1.could have the video a bit more in a rock style
2.
3.
4.bit more rock

1.fits in with the genre
2.very funny
3.like the black+white "behind the scenes" parts where we see the band not performing - breaks the scary band stereotype
4.

1.
2.relaxed musicians
3.black+white effect, zooms on instruments
4.

1.good, nice set work
2.good
3.close ups on lead singer
4.can't hear singer

1.very accurate - the band in a black studio
2.fun, easygoing
3.black+white crossed with colour shots, ending shots
4.no

1.comes across as rock video
2.they're a bit childish and enjoy a laugh
3.black+white effect seems like a flashback
4.

1.like a professional music video
2.quite fun, lighthearted
3.the black+white messing about shots
4.no

1.the black+white shots are good
2.serious musicians, look dedicated
3.the bits where they are messing around are very effective
4.none other than sound problem is assembly

1.quite
2.
3.like the bits where they were just talking with themselves in the background
4.

1.accurate as it has the video has the band playing live with cutbacks behind the scene in black+white
2.lads on tour
3.the behind the scenes parts
4.the vocals are muffled by the instruments

1.
2.
3.black+white parts
4.

Audinece Research

 

In order to get some detailed quantitative audience research I have done some personal interviews. This way I could get opinions and feelings of a variation of people finding out what they expect and want to see in Rock Music Videos.

Questions
1. What kind of things would you typically expect to see from a Rock Music Video?
2. Which conventions do you think our most important in terms of what you would want to see?
3. How would you make a Rock Video effective?

Answers
1. In most Rock videos there is a lot of performance. In most the videos I watch they show the whole band performing, sometimes they take the performance from their gigs.
2. I like to see the performance and a focus on the band image, most of the Rock artists I listen to rely on their image and its something that I think is significant so I like to see the bands true image.
3. To make an effective video I would have a lot of performance shots of the band backed up with a story behind the song about the lyrics.

1. The band, guitars, drums. Sometimes a story about the band or lead singer.
2. I think it is important to actually see the band instead of just something random, I do however like some excitement in the video.
3. If I made a Rock Music Video I would to a recording of the whole band on stage, I would have a lot of shots of the band and close-ups of them playing their instruments, for example maybe a long clip of a guitar solo. To give it more excitement I would record maybe the band back stage to show a bit about their life outside performance.

1.  In a Rock video like near enough all videos I would expect to see the artist. In Rock it is usually the band performing but sometimes it would be a story but acted by the band. They do all however usually feature the lead artist and some instruments.
2. I think it is important that it features the band as this is what it is about and what the audience want to see. I think the video should also have a story because this is what makes the video interesting and worth watching.
3. If I was to make a music video I would have a mix of performance and story. It would be a mix between them performing and a story so maybe start with them playing as the band for and audience or just practicing and then it turning into some kind or story.

Interview Analysis
Just by interviewing three different Rock fans I have learnt that they all like and want the same things. Using this information could help us create something that the people I interviewed and people like them would enjoy.

The first main point that I have reduced from this information is that the audience want to see performance aspect of the band. They like to see them playing their instruments and performing, as performing in front of audience would be extremely difficult for us to create this would be out of the question but we have a studio to work in so we will show the band playing together and performing. Including all the instruments would please the audience as most of them said they like to see a lot of instruments and shots of them playing the instruments.

Another thing that all the people I interviewed wants is some kind of story, something to make it more interesting. We had always planned to have a story but having this information tells us that it is something that needs a lot of focus. With what I have analyzed already I know the audience want performance and a story, so therefore the perfect thing to do is make a mix of both.

This information has been useful for telling us the simple layout of the video but it has also shown us a variation of small factors that we could consider. Such as close-up of instruments and solos, back stage footage and a story with a lot of action.

Survey Results

Survey

Below is a link to our Survey of rock.

Click here to take survey

Ideal Audience Member

Name: George

Age: 22

Interests: Rock/Indie music and playing the drums

Location: London

Education: Westminster University taking a degree in Music

Outside of school: Partying, is the drummer of his own band

Other: Uses internet to download music, socializing on networking sites such as Facebook and doesn't watch much TV.

Lifestyle:

George gets up at 7.00 am at his campus in London and starts to get ready for his day at Westminster university. Between his free periods, break and lunch he checks up on the latest updates on new albums/songs  relating around various genres he enjoys and then dowmloads or purchases them via the internet either through ITunes, Spotify etc.  When the day is over he meets up with his band members and enjoys practicing for small gigs that come along from time to time while having laughs with others and discuss their favorite bands, songs etc and the latest related music news feed. He also enjoys socializing on Facebook with old friends outside of university and likes to know how they are and doing etc when he gets some spare time to himself. Around dinner time he then meets up with his fellow piers at a local bar to get a bite to eat and partying.

Demographics of Comparable Artists

Red Hot Chili Peppers-

Nirvana-

Nickleback-

Target Audience Plan

As we have to make a digipack and a music video for our artist, it is key for us to know our target audience. Therefore we need to plan how we will research our audience:

I plan to look at YouTube's comments and statistics for our song and include the information gained in our project. I beleive it is a good site for information as people can comment and give feedback etc so we can make improvements to our product.

Survey Monkey allows you to create an online questionnaire which can then used on other social media platforms. We will use this to create a survey asking various questions such as "Which of this social networking sites do you reguarly use?". This will give us the feedback we need in order to find out who our target audience is.

Twitter is another good site for researching into our target audience as we can create pages or send direct or public messages. This allows us to get a variety of opinions into what our target audience for our genre is.