There are three types of narratives;
Illustration
Amplification
Disjuncture
Illustration is the simplest and easiest concept to base a music video around as it is literally a meaning to the song’s lyrics in visual form. Owl City have used illustrative ideas in their videos in the past, for example in ‘Fireflies’ the guy is singing and as he says ‘fireflies’ the word fireflies is displayedon the screen.
Disjuncture is the idea of basically completely ignoring the song’s meaning or concept and instead, create a whole new set of meanings or images that can be put to the song, for example 'Can’t stop' by the Red Hot Chili Peppers. To keep up this idea of disjuncture we will have to; maintain our loose narrative, ignore the songs original lyrics or theoretical meanings, create our own meanings or ideas, e.g. our narrative, use and create new conventions so as to challenge the normal conventions of electro / pop music as Owl City in the music video.
Amplification is closely related to disjuncture, but amplification is just the enhancement of a concept while still keeping a link to it, this technique works brilliantly in marketing and advertising the band. However, it will not work for us as our concept for the video bears no resemblance at all to the song, so it would not work as amplification does.
Some shots in the Owl City song Fireflies use disjuncture so this shows us that is works well with this genre of music and that it can be very effective in creating a visual experience.
Illustration
Amplification
Disjuncture
Illustration is the simplest and easiest concept to base a music video around as it is literally a meaning to the song’s lyrics in visual form. Owl City have used illustrative ideas in their videos in the past, for example in ‘Fireflies’ the guy is singing and as he says ‘fireflies’ the word fireflies is displayedon the screen.
Disjuncture is the idea of basically completely ignoring the song’s meaning or concept and instead, create a whole new set of meanings or images that can be put to the song, for example 'Can’t stop' by the Red Hot Chili Peppers. To keep up this idea of disjuncture we will have to; maintain our loose narrative, ignore the songs original lyrics or theoretical meanings, create our own meanings or ideas, e.g. our narrative, use and create new conventions so as to challenge the normal conventions of electro / pop music as Owl City in the music video.
Amplification is closely related to disjuncture, but amplification is just the enhancement of a concept while still keeping a link to it, this technique works brilliantly in marketing and advertising the band. However, it will not work for us as our concept for the video bears no resemblance at all to the song, so it would not work as amplification does.
Some shots in the Owl City song Fireflies use disjuncture so this shows us that is works well with this genre of music and that it can be very effective in creating a visual experience.
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