Friday, 12 October 2012

'Smells Like Teen Spirit'- Nirvana



In this music video the scene is set in a school gym and given a sepia effect throughout the video, this helps the audience link the lyrics to the actual location and setting of the video, the stereotypical view of teenagers being rebellious or unclean. The genre of this video is rock and the video also displays the rebellious attitude of rock, for example, mosh pits, smashing instruments and crowd surfing. Not only this but the Mise en Scene of the video also displays the Rock Genre with the instruments, such as drums, guitar and bass as well as the bands. The costumes featured in the video represent Rock but also have a clear link to the actual title of the song and that lyrics as their main target audience were "teenagers". They are seen to be wearing jeans and t-shirts, something that was very popular within the genre in the 90's.

Also in the video there are a group of cheerleaders that can be seen wearing stereotypical costumes, this helps to emphasise the location of the video being at a school or high school. The target audience for this particular artist and the song it's self would be between 16-24,  both "teenagers" and students. The cutting rate in this video is reasonably quick, cutting between the performance of the band and the crowd moshing throughout. Nirvana were followed by most teenagers in their dressing as they usually dressed casually in clothes such as jeans and shirts/T-shirts. Both the band and crowd are seen to also be wearing quite dark clothing as well, this fits in with the scene of the video. The performance the band give throughout the video again is a typical Rock concert, after each chorus the band gets the crowd moving more and more until eventually the song ends and the band smash there instruments, something which again may appeal more to teenagers as they will want to copy their idols. Throughout the video I believe that the band whilst causing destruction are also portrayed as very likeable and respected people especially within the world of Rock.

Kurt Cobain can be seen singing into the camera as well during the video, making the video feel more personal as if he is singing to not just the audience in the video but the audience watching the video. The video contains a variety of different shots, such as close ups, long shots and also high angle shots and a panning shots. There is also a variety of shots that show a cleaner dancing to the music, he is very much older than anyone else in the video, what this may represent is an older generation reminiscing or wanting to re-discover there youth.

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