Equiptment Used

Below displays all the equipment we used during our visit to MTV to both produce and edit our music video;

At MTV we used professional Sony HD cameras to capture our footage. These cameras were extremely useful as it meant we could zoom in and out as well as move around which allowed us to capture the type of shots and footage we needed to stick to our storyboard. The cameras were on dollys which meant we could maneuver them around to capture the shots we needed more freely and easily.

As well as the HD cameras we also used a Vision Mixer when shooting the video. This allowed us to cut shots frquently whilst viewing all four cameras at once which created a smoother cutting rate.

Our iMac was our most important peice of equipment that we used as it allowed to both edit our Music Video and create our Digipack and Advert. We edited our music video using a software called 'Final Cut Express' and we created and edited our Digipack and Advert using a different software called 'Photoshop'.







Two other vital parts of equipment we used were the Wester Digital 500GB HDD to store of footage on and a HP Printer with a built in scanner to scan a variety of images onto a memory stick so we could put them onto our blogs.

Lights were also a major part of our equipment as it allowed us to capture the exact brightness and to help set the mood of the video. Lastly we had a PA system in the studio which allowed us to play the track out loud in the studio so the band could play along to the song.

Digipack Ideas

Advertisement Research

Each of the music advertisements below are examples of what we plan to create as a group for our own band. The Jessie J and Wretch 32 adverts are typical modern day pop/rap adverts, you can tell this by the fact that the camera is focusing on the artist and their appearance. These examples are very useful to look at as it gives us an idea of what we need to include in our own adverts such as logos, websites, album name, track name, dates as well as having the artist name in a big bold clear font. The older advertisements focus mostly on the name of the band rather than the appearance such as the Vaccines having a cat and a pair of glasses on their advert as they are well known. Nickelback and The Red Hot Chili Peppers are advertised as if they are very well known, they have dates and large font explaining how good the band is and that tickets to see them play are available at a good price. Another piece of information that is displayed on the examples is the people who are going to be featured at the concert on within a song by the artist.

Digipack Examples of Similar Ideas

Below display examples of past album covers and photos that are similar to the type of photos or positions we are planning to use for our digipack.

 

Font Research

After researching the concept for our Digipack CD artwork I felt it was just as important to start thinking about the types of fonts that would should use. Most Rock Digipacks feature bold texts that gain the audiences attention and this is something we need to consider when planning our Digipack. We also want our font to look appealing to audiences as well as representing some of the key conventions within the Rock genre. We went onto www.dafont.com and came up with a list of fonts that we could potentially use. As a group we decided to chose the a named 'Plane-crash' which is the font at the bottom of the potential fonts, we decided to use this font as we believed it represented the rock genre the most due to the scratching effect as well as it being big, bold and clear.

Digipack Research

We have planned to meet up with the band on the 30th Nov to take the photos for our digi-pack, including the front and back covers and the inlay. We decided that we would like to take photos displaying the entire band and the girl. We have been discussing ideas and we have decided we have a few options of what we could do, one idea is to have the girl topless facing the band and take the photo from behind the girl to create sex appeal as we aren't actually showing anything. However, the having the girl in that position teases the audience and it also gives the stereotypical impression of rock band as it implies that they are getting girls to do whatever they want for them. Another idea that we have discussed is to have the band stood on a long stretch of road and their bodies would create a shadow on the road, with the idea of their bodies casting the logo of the band in shadow form. The pictures below display our perfect scenery that we would need to use to create our digipack aswell as an example of what we plan to do with our shadow of the band however with our bands logo.

Editing Day

Today was our editing day that was designated to us by our teacher meaning that we had the whole day off timetable with an aim of finishing the editing for our video. We hoped that we could at least have a rough cut finished by the end of the day. We succeded in putting together a rough cut and feel that the editing day was hugely beneficial, however, wedont not believe within our group that the video is finished and believe we still need to keep working on it to ensure that it looks as professional as possible.